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UTA Beach at Cannes Festival 2026
UTA returns to the Croisette with UTA Beach, the festival’s premier destination where the best of entertainment, sports, creators, media, and marketing converge. Event programming featured cultural and brand leaders who are rewriting the rules of engagement, connection, storytelling, and more. UTA and brand partners brought together senior leaders across brands, media, and technology for collaborative dialogues and meaningful relationship-building to build connections that can't happen elsewhere.
About the project Capturing the intersection of contemporary culture, the 2026 visual identity seamlessly harmonizes with the iconic Côte d'Azur landscape and its thematic north star, Electric St. Tropez. We drew inspiration from the region's clear skies, blue waters, and lush vegetation, imbuing the natural setting with vibrant energy to reflect the caliber of top-tier talent and creator innovation. A recurring circular motif grounds the design system, evoking the natural power of the sun. Integrating bright colors, reflective materials, and layered, transparent applications results in an experience that feels refined and thoughtful, yet continuously expansive.
Credits
Agency
Project
Role
CCO
SVP, Head of Brand Studio
VP, Editorial & Content
Creative Director
Event Production
United Talent Agency
Brand Identity, Events
Design Director
Cassandra Bujarski
Marcus Bartlett
Shane Michael Singh
Kelly Mahon
2LK