JULIA YU

12
Mayfair

The Mayfair Supper Club is inspired by top supper clubs around the world. It promises not only a feast for the senses with impeccable presentations, flavor profiles and spirit selections, but a return to the glamorous eras of Las Vegas and old New York set against the Fountains of Bellagio™.





About the projectThe Mayfair Supper Club is a new restaurant opening in the most world-renowned hotels on the Las Vegas strip. As a luxury restaurant for both dining and captivating late-hour performances, the logo captures the glamour of Las Vegas while expressing the allure of old New York.

The identity system is inspired by the 1920’s and the decorative style of the Art Nouveau time-period. Patterns are a part of the graphic system, becoming a supporting graphic throughout the restaurant experience. The monograms also become a key marker for the brand, where the letters of the Mayfair Supper Club are embedded within the monograms with flair and precise geometry. In the space between fine dining and entertainment, the visual system communicates sophistication with the space for ‘play.’






Credits

Agency
Project
Role

Unreleased.
ECD

Senior Designer
Designer

McCann NY
Restaurant Brand Identity
Designer


David Mashburn, George Katz
Herman Awuku
Sinead Cheung

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