As Klutch continues to scale as the Sports Business Group at UTA, the Klutch Client Services team needed assistance with building a more robust design practice to service their sports business. A collaborative effort between Klutch teams and the UTA Brand Studio uncovered opportunities to build a program to build cross-department alignment and bring their brand to market as a UTA company.
The result is the implementation of a refreshed identity that is can support their agents and departments through functionality and flexibility. We identified that the brand was operating with a small kit of parts without the tools to support a rapidly growing business, and modern refinements and expanding on the brand’s core elements creates a dynamic framework to guide future growth.
We resolved tactical issues in logo, color, and typography with organizational strategies to bring Klutch to market, and also implemented systems thinking and hierarchies to create a more impactful brand expression. In messaging, we tailored copy for every sports division and area of expertise within Klutch, and developed new platform messaging that sharpens Klutch’s value proposition to UTA’s broader communications framework. This consistency amplifies the authenticity of the Klutch brand across every touchpoint and helps our clients understand the true essence of what Klutch stands for.
Credits
Project
Role
Head of Design
Strategy
Voice
Klutch Sports Group Identity Refresh
Design Director
Marcus Bartlett
Jennifer Nkosi
Michelle Bujan