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Everest
Everest aspires to create enduring impact by creating a forum to connect transformative leaders. They are a collective of lifelong learners on a continuous quest for improvement and the next mountain to climb. Evoking a sense of stature, prestige, and influence of its members, Everest accelerates the success of the world’s next business leaders.
About the projectThe visual identity is inspired by the feeling of reaching the summit at sunrise. The logo features an esteemed wordmark with a customized ‘S’ that represents the ascent to success of business leaders, a link from the bottom of the E to the top of the T. The extended letterforms also re-inforce the promise of momentum, speed, and acceleration. A distinct light blue from the sky at sunset hour is the distinct marker for the brand, and is paired with iconic, high-contrast black and white photography inspired from the shadows cast on Mount Everest. A system of linework and shapes derived from the S-Curve illustrate the individual and collective pathways of these business leaders to the peak of their aspirations.
Credits
Agency
Project
Role
ECD
Senior Designer
Strategy, Verbal
Client Management
Interbrand
Brand Identity
Designer
Chris Campbell
Ross Norman
Michael Moratta, Wilson Taylor
Lara Silverstein