JULIA YU

ABOUT

03
ANNOVERA

ANNOVERA is a soft and squishy birth control ring that goes in your vagina. The Population Council, a nonprofit of scientists who created the IUD, worked with the WHO and the Bill and Melinda Gates Foundation to invent a new birth control to give women more choice. Forget about the PG-13 language, the sorries, and the pre-apologizing. Consider this an unapology, from ANNOVERA.





About the projectAs a brand that has nothing to be apologetic about, Druk was appropriate to deliver its opinionated and empowering campaign messaging. It generates power through stacked typography and is paired with a wide spectrum of vibrant colors to reflect the diversity in women that it represents. The result is an energetic, expressive, yet poignant brand experience and identity system. We worked with the animation house, Hornet, to create an instructional how-to video to give a warm welcome to their new users, and to help them get acquainted  with their new birth control rings.



CreditsAwards

Agency
Project
Role

CCO
ECD

ACD
Designer

Strategy
AD
Producers McCann NY
Campaign Identity
Lead Designer

Thomas Murphy, Sean Bryan,
David Mashburn, Maru Kopelowicz,
Ethan Buller, Elana Sasson
Sinead Cheung, Grace Schottelkotte
Katie Boyko, Melanie Cox
Lucas Shanks, Erica Yahr
Rosalind Mowitt, Katie Boyko
Cannes LionsSilver Lion, Health Category

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