Following the recent merger of Ciox Health and Datavant, our task was to create a brand identity that not only signaled the unification of a healthcare data powerhouse, but the arrival of a leader in data logistics for health care, with a vision to ultimately advance human health. When healthcare data lives in disparate states, providers, researchers, and insurers are at a disadvantage in making critical health decisions. These incomplete pictures of patient health can lead to dire consequences.
Built on a foundation of elemental shapes and a grid system, the visual language highlights Datavant’s ability to distill seas of data down to the most critical and useful information. Dynamic graphic compositions speak to an ever-evolving, unrelenting dedication to innovation. As the creators and leaders of a new category, Datavant’s bold, precise, and elemental look and feel grounds them as the go-to protector, connector, and deliverer of the world’s most precious data.
Credits
Project
Role
ECD
CD
Senior Designer
Strategy
Verbal
Client Management
Brand Identity
Senior Designer
William Woduschegg
Matt Egan, Maria Samodra
Daniele Politini
Gavin May, Caroline Stoddard
Craig Motlong, Neal Jatekar
Hollis Wright, Alix Bickson, Olivia Sotirchos