JULIA YU

07
Bio-Rad

From developing the sole mad cow disease test to watershed COVID standards, Bio-Rad has a decorated history of scientific firsts. Despite their expertise in innovation, Bio-Rad’s humility and focus on the work muted their impact to the world at large. Our mission was to elevate Bio-Rad’s brand identity to reflect the clarity, partnership, and industry expertise that empowers scientific breakthroughs around the world.




About the projectBio-Rad may draw spotlights, but it doesn’t stand in them;  instead, Bio-Rad empowers its scientific partners to set new standards by breaking old ones. With a dedication to their new mission statement of ”Keep Raising the Bar”, Bio-Rad needed a visual system to match.

Looking across the category, we identified a key differentiator by refreshing Bio-Rad’s brand green while instilling an experience of clarity and humanity for its scientific community in an industry that is often bogged down by complexity.




Credits

Agency
Project
Role

Unreleased.
ECD
CD
Senior Designer
Strategy, Verbal
Client ManagementInterbrand NY
Brand Identity Refresh
Senior Designer


William Woddeschegg
Maria Samodra
Diana Feng
Craig Motlong, Neal Jatekar
Alix Bickson, Will Parker

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