With a mission of helping children learn to read, and love to read is urgent. Scholastic approached Interbrand to develop a modern, distinct, and impactful visual system that is more monolithic yet elastic. With concerns around how to use their iconic red bar logo, our proposal was to position the rectangular bar as the solution to increase Scholastic brand equity, relevance, and coherence and use the resulting visual language to shift them from a publishing house to a literacy platform.
A diverse, optimistic color palette
reflects our world of readers and the worlds within our pages. Coupled
with the layout system, a palette of vivid, energetic colors supports and
complements a varied range of brand communications while giving space for their brand red. It
gives Scholastic a buoyant disposition across the range of brand expressions
and provides
emotion, variety and hierarchy where needed. Complimentary photography reflects the tapestry of Scholastic culture and create an emotional connection to their wide range of audiences while being a tool to reinforce the brand’s personality. The sum of all these parts become a dynamic toolkit that unifies Scholastic and making reading unmissable.
Credits
Project
Role
Unreleased.
ECD
CD
Strategy
Client Management
Brand Identity Refresh
Senior Designer
William Woddeschegg
Matt Egan
Christina Faeh
Hollis Wright